Visual elements are important to consumers, often to the exclusion of everything else. Does this seem like a reasonable statement to you? “No,” you say? “I check ‘Consumer Report,’ read reviews, make list of features, produce spread sheets comparing quality and cost. I’m the definition of an informed buyer!” Really? Tell that to the car salesmen as you pass up the best deal on the lot because the color doesn’t suit.
There are, of course, in the world of residential architecture, multifarious examples of this behavior, most yielding irksome consequences. Consider, for example, the unavoidable appeal created by the drama of a two story room, the particular bane of social interaction, intimate conversation, and acoustic excellence, not to mention disappearing light, receding walls and ceilings that appear grey no matter what their actual color.
Well okay, maybe I exaggerated a bit, although most of these homes are finished in drywall with nothing else to moderate the effects.
Anyone looking for verification has only to observe the behavior of party goers in such an environment. I stopped counting the times I have found all of the guest crowded into the low ceiling kitchen, happily ignoring the open plan to avoid the soaring space. I try to warn clients, telling them that what looks good does not always feel/function the same. They always go for the looks anyway.