Name Dropping – Did you ever notice that real estate people like to insert the names of house styles into their conversations with potential buyers? “…nice to meet you. I have a move in ready Center Hall Colonial to show tomorrow.” or “…there is a Mid-Century Modern neighborhood that generates a lot of interest.” The local historical committee, of course, has raised name dropping to an art form. Here in Old Town they are the designated authority, champion and voice of all things Georgian and very present at all meetings of the local architectural review board.
Name Listing – There is a list of house styles on Wikipedia with which, truth be told, I have a lot of fun. I can’t wait to tell some realtor that I would like to see a Dingbat house? No kidding. It really exists! It is also possible to get creative and customize these terms. I actually thought of this a few years ago when a potential client brought a fist full of photos to a meeting. She repeatedly told me how much she like Regency style design. The photos were of mirrored replicas made into furniture and finishes of what appeared to be every decorative cliche ever invented by Thomas Sheraton, all of it originating from some shop like Pier One. What, I thought, would one call these? We could say Meta Modern or Pseudo Modern ( I will let you look those up) which seem to be buzz words that include all things previous. How about Post Modern Revival of Regency Revival? That ought to cover it. I think putting things into categories gives us a feeling of control. Although not much in the way of actual control.
Name Cancelling – Does not even the lowest budget shopper have a vision or image relating to his or her expectations about where they hope to live? Think cottage and white picket fence a là now deceased American Dream. What guides this? I don’t think it has anything to do with style, named or real, unless that style somehow fits into the larger world of the individual’s past residential experience, turned into a dream or not. Anyone looking to define a future stylistic paradigm might do well to flush out what is common in places we have lived in the recent past. No easy task in an increasingly small and populated world and further complicated by the manipulations of large scale planners defining a built environment according to their particular terms.
Name Hunting – I have a friend, raised in an urban apartment block, these days sporting a million plus house budget in a quaint suburban neighborhood and hard pressed to find an acceptable house. She has been conditioned to think of a house as a commodity, with stylistic taste leaning towards the McMansion, she will consider only new construction and is completely put off by a yard of any size. Her ideas about security and building in general are still involved with her roots in the apartment block. As a member of a larger similarly inclined shopping group, she is influencing the look of a neighborhood because developers do very good market research. They understand and deliver the absolute minimum that must be provided in order to satisfy this customer. Expanding a customer’s horizons is only part of the program to the extent necessary to sell a newly built home. More complex, better assimilated options are never offered and existing housing is mostly ignored.
Name Finding – The word “finding” may be a little misleading (it fit in the text). It is more as if a new style, rather than directly resulting from the search, just appears, although the looking is still required, and I might add, is considered to be a high intellectual activity in the world of architectural scholars. It is the result of a dialectical process, where the tension between the dominant old style and the emerging newer style become so great that the whole conflict collapses into something else. It is like the invisible whole, which is greater than the sum of the parts, suddenly becomes visible and Voila, a new style is there. This line of thinking, of course, comes from the German philosopher Georg Wilhelm Friedrich Hegel, a favorite of mine, distained by many, and begging the question, what is the emerging new style? Is it already implemented? Will it be defined by the spatial needs of an expanding population or the desire to be “green?” Will it return to nature like a Hogan, or the earth like a Sod House. Maybe it will look like my favorite Parkitecture! Could we see a Modern Farmhouse, or how about a Star Wars version of the Rumah Gadang? That might work. Whatever the new name, I am pretty sure that some combination of its elements will be easy to locate in the afore mentioned list of house styles!
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