Without going deep into the pros and cons of how successful the add is at raising awareness about what architects really do – REAL being the operative word – I would suggest that the ad is most inspiring to those who authored it; the rest of us, not so much. In the name of fairness, though, I decided to try it, looking up that is. As it turned out, it was not necessary to look very high. I found the perfect parti for high density green housing sitting on top of a back yard pole happily posted to flickr. This mini neighborhood of individuals suggests a happy counterpoint to the uniformity of developer housing. It makes me want to turn it into an apartment building.
Architecture is kind of an “old man’s” profession, or old woman’s as the case may be. This is not an accident. It is a necessity resulting from the years of experience required for a practitioner to develop the skill and knowledge base that enables him or her to actualize a successful project, a fact that is becoming ever more true as the information base steadily increases. Since, for “old men” looking back is unavoidable, long memories come with the territory and probably influence a design idea. Younger architects, unencumbered by memories, are more apt to look forward toward some design ideal. Somehow the advertising executives have pick up on the subtle difference between the idea and the ideal and come down decidedly in favor of the latter. The bird houses in the photo, on the other hand, sends us in pursuit of the former.
I wonder if Villa Savoye, completed by Le Corbusier at the beginning of his career when he was 41, is the result of and idea or an ideal? Either way, “Towards a New Architecture” clearly outlines a plan of action.